Scrappy to the Rescue's Story

Scrappy to the Rescue® began with one very special dog — Scrappy. More than a pet, he’s family, and this Scrappy to the Rescue story sits at the heart of everything we do.

Why we started: rescue-inspired pet brand supporting dog rescues.
In 2018, Scrappy was abandoned on the streets of Las Vegas and ended up on “doggy death row.” Connor & Millie’s Dog Rescue stepped in and saved his life. As a pet brand donating to dog rescues, we now proudly give 20% of our profits to organisations like theirs.

From Las Vegas to the UK.
We adopted Scrappy in 2019 while living in the U.S. In 2024 we moved home to the UK — Scrappy flew across the pond to start the next chapter with us. He’s very proud to be half British, half American. This journey is a huge part of how Scrappy to the Rescue began.

Why we started — the origin of Scrappy to the Rescue.
We started Scrappy to the Rescue because dogs deserve the same care, love, and quality ingredients you’d choose for family. Scrappy inspired the brand — not just as a mascot, but as a daily reminder that pets deserve safe, effective, cruelty-free products made with genuine care. This is the founding story of Scrappy to the Rescue.

Premium, cruelty-free formulas — how Scrappy to the Rescue began its range.
We saw a gap for truly pet-safe products that combined premium care with gentle, effective ingredients. Too many formulas were filled with harsh chemicals, synthetic fragrances, or cheap fillers. So we chose a different path: sulphate-free shampoos, safe-to-lick balms, natural ingredients, and eco-friendly packaging — all thoughtfully crafted in the UK. It’s a mission rooted in better pet care and a purpose-led brand supporting dog rescues.

Giving back: pet brand donating 20% of profits to dog rescues.
Our name says it all — Scrappy to the Rescue — every purchase helps. As a UK pet brand supporting dog rescues, we donate 20% of profits to rescue partners and spotlight a “Rescue of the Month” so your order makes a real-world difference.

From our family to yours, thank you for trusting us with your best friend’s care and for being part of the Scrappy to the Rescue story.

The Scrappy Dream Team:

Scrappy - Chief Entertainment Officer

Nip-Her - Chief Product Officer (chief taster)

Rhiannon Sayce - Chief Revenue Officer

Tatiana Lewis - Chief Marketing Officer

Claire D’Poons - Chief Technology Officer

Gary Gnash - Chief Financial Officer

Lawrence Ethels - Chief Data Officer

Subi London - Head of Compliance

Lacy Thompson - Head of Customer Support

Allison G. Batty - Head of Social Impact and Events